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Why Support “THINK PINK”

Pakistan alone has the highest rate of Breast Cancer than any other Asian country as approximately 90000 new cases are diagnosed every year out of which 40000 die. According to a research conducted approximately 1 out of every 9 women are likely to suffer from this disease at any point in their lives and about 77% of invasive breast cancer occurred in women above 50 years, but if diagnosed early the survival rates approach 90%.


AWTIL launched Breast Cancer Awareness campaign during the month of October in line with the International Health Campaign. The campaign aims to raise awareness about the importance of prevention and early screening as well as educating all female employees, female clients of AWTIL and female family members of all employees about the risks of breast cancer by increasing their knowledge of its signs and symptoms. The campaign’s main objective was to enable women to maintain breast health through necessary routine and medical checkups.